Went to @Florsocker´s poolparty yesterday. Man what fun it was!
How awesome is this? The future of bionic man is soon upon us.
Last week before a well deserved (and long) vacation comes up.
Haven´t got a single clue what I´ll be doing for the upcoming six weeks but it won´t be advertising that´s for sure.
Found this rather cool campaign from one of my clients (Samsung). Yes, it´s been done before but I think the execution is really slick and ambitious so it´ll get a high grade from me.
Check it out here: http://www.space-balloon.net/
Some of you that know me know that i´m not to overly excited about sports. Yes, I do enjoy big games and championships but the culture, drinking, hate, violence and fighting that comes with having a favourite team in football, hockey or whatever doesn´t appeal to me at all.
Except for one thing. Formula 1. Nothing even comes close. Not even when there´s a dull race. There are not many things things that comes close to the pinnacle of human effort and synergy between man, mind and machine than this.There´s in particular one man that embodies this above anyone else of his other past, present or future competitors. Ayrton Senna da Silva. One man, genius, enigma, rockstar and above all a human being. Watch this movie and get a whole new understanding of what life, motorsports and Formula 1 is all about.
Just recieved the news that we got a new client that wants to take their brand to a more exciting place.
Me and my core team (@FulaOrd and @ToreDD) aced the presentation over a month ago and I can´t really tell you how excited I am about this (Especially as I wrote the creative brief). @MiaBerg, @MikaelJansson and @LarsSteiner also supported us over the pitch period which was a true show of force from our part. Thanks guys!Can´t tell you just yet what the brand is but I promise to post more information in due time. Work starts next week with the formal startup.The future´s digital. Very digital.
