Some of you that know me know that i´m not to overly excited about sports. Yes, I do enjoy big games and championships but the culture, drinking, hate, violence and fighting that comes with having a favourite team in football, hockey or whatever doesn´t appeal to me at all.Except for one thing. Formula 1. Nothing even comes close. Not even when there´s a dull race. There are not many things things that comes close to the pinnacle of human effort and synergy between man, mind and machine than this.There´s in particular one man that embodies this above anyone else of his other past, present or future competitors. Ayrton Senna da Silva. One man, genius, enigma, rockstar and above all a human being. Watch this movie and get a whole new understanding of what life, motorsports and Formula 1 is all about.
Excitement at the office
Just recieved the news that we got a new client that wants to take their brand to a more exciting place.Me and my core team (@FulaOrd and @ToreDD) aced the presentation over a month ago and I can´t really tell you how excited I am about this (Especially as I wrote the creative brief). @MiaBerg, @MikaelJansson and @LarsSteiner also supported us over the pitch period which was a true show of force from our part. Thanks guys!Can´t tell you just yet what the brand is but I promise to post more information in due time. Work starts next week with the formal startup.The future´s digital. Very digital.